Hi, we’re so glad you’re here.
RareAura isn’t just a beauty brand: it’s a piece of us, Tiana and Josh, built from the ground up with heart, care, and you in mind. The brand isn’t about chasing trends or going viral. It’s focused on creating something meaningful - products that make you feel seen, even if it’s just for one person at a time. If you find something here that feels like it belongs to you, then we’ve kept our promise.
Why We Exist
We believe beauty doesn’t need to be loud to be powerful. Beauty products do not need to mask who you are - they should honour and complement your beauty. You’re already beautiful, whole, enough.
Our makeup products, from soft shades to everyday essentials, are crafted to show off your beauty, not cover it up. Every product is designed with your tone, your shape, and your quiet moments in front of the mirror in mind. It’s not just about how the product makes you look - it’s more about how it makes you feel.
Our Promise to You
We promise to:
• Include you in every shade, every texture, every story.
• Listen to your needs, not the noise of trends.
• Create with purpose, never pressure.
• Grow slowly, intentionally, always staying true to you.
About RareAura
We’re a family-owned brand, and we plan to stay that way. No flashy investors, no shortcuts, no sell-outs. Just care - from beginning to end.
We’d rather send out one product with soul than thousands with nothing behind them.
For Every Shade of Beautiful
Whatever your tone, your features, your way of showing up - you belong here.
RareAura is beauty that whispers, not shout. It’s here to add to your glow, whether you wear makeup every day or just once in a while.
So take a look around, try something new, or simply stay close as we grow. We’re building this with you in mind, and we’re so glad you found us.
– Tiana & Josh, Founders